Remove to innovate
Ξ January 16th, 2008 | → 1 Comments | ∇ Reflexion, Technologie |
I am interested in Evan Williams’ approach to create new products differently (he is the founder of Blogger and Twitter).
Briefly: We are used to innovate this way: “What feature can we add to it a better product ?”. Why not try that way: “What features can we remove to make it new ?”
I like this approach because I believe in the genius of simplicity.
Evan gives an example of a company which succeeded rather well using this approach. Created in 1998 it was inspired by Yahoo portal, took away all functionalities related to the portal and kept the search box. The company name is google…
But the following is a little trickier : he suggests a meeting website, in which to answer a proposal for a meeting, the site shows you no more than a photograph of the person and two buttons: Yes & No.
Simple. Effective. But…
Sphere: Related Content